/* =====================================================================
   Blueberry Ad — site stylesheet (v2, Oct 2026)
   One shared file for every page. Same palette, card language and
   layout as the original site, rebuilt around a single set of tokens
   for type, spacing and widths so every page reads the same.
   Order: tokens → base → layout → header/nav → type → components →
   page sections → home hero → responsive (always last).
   ===================================================================== */

@font-face{font-family:"Manrope";font-style:normal;font-weight:200 800;font-display:swap;src:url(/assets/fonts/manrope-latin.woff2) format("woff2");unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+20AC,U+2122,U+2190-2199,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD}
@font-face{font-family:"Manrope";font-style:normal;font-weight:200 800;font-display:swap;src:url(/assets/fonts/manrope-latin-ext.woff2) format("woff2");unicode-range:U+0100-02BA,U+02BD-02C5,U+02C7-02CC,U+02CE-02D7,U+02DD-02FF,U+0304,U+0308,U+0329,U+1D00-1DBF,U+1E00-1E9F,U+1EF2-1EFF,U+2020,U+20A0-20AB,U+20AD-20C0,U+2113,U+2C60-2C7F,U+A720-A7FF}
:root{
  /* Colour (unchanged brand palette) */
  --bg:#160d27; --bg-deep:#0d0915; --bg-alt:#ffffff05; --panel:#211431; --panel-2:#251637;
  --ink:#faf6ff; --soft:#e4d4f7; --muted:#bbafcb; --accent:#c6a0ff; --accent-2:#e3d0ff; --accent-hover:#dbc2ff; --on-accent:#1c1030;
  --line:#ffffff1f; --line-strong:#ffffff33;
  --card:linear-gradient(180deg,#ffffff0b,#ffffff05);
  --glow:0 14px 30px #c6a0ff40; --shadow:0 30px 80px #00000047;

  /* Type */
  --font:"Manrope",-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,Inter,"Helvetica Neue",Helvetica,Arial,sans-serif;
  --fs-display:clamp(2.125rem,1.5rem + 2.4vw,3.5rem);    /* main headline (home): 34 mobile → 56 desktop */
  --fs-h1:clamp(2rem,1.45rem + 2vw,3rem);                /* main headline (pages): 32 → 48 */
  --fs-h2:clamp(1.5rem,1.3rem + .6vw,2rem);              /* section headline: 24 mobile → 32 desktop */
  --fs-h3:clamp(1.125rem,1.05rem + .25vw,1.25rem);       /* card title: 18 → 20 */
  --fs-panel:clamp(1.5rem,1.35rem + .4vw,1.75rem);       /* panel headings: services, articles 26 → 38 */
  --fs-h4:1.125rem;                                      /* small headings 18 */
  --fs-lead:1.0625rem;                                   /* intro paragraphs 17 */
  --fs-body:1rem;                                        /* body 16 */
  --fs-small:1rem;                                       /* card text 16 */
  --fs-xs:.875rem;                                       /* meta, notes 14 */
  --fs-label:.75rem;                                     /* section labels 12 */
  --fs-nav:.9375rem;                                     /* navigation 15 */
  --fs-button:.9375rem;                                  /* buttons 15 */
  --lh-display:1.02; --lh-heading:1.15; --lh-card:1.3; --lh-body:1.55;
  --track-display:-.045em; --track-h1:-.035em; --track-h2:-.025em; --track-h3:-.015em; --track-label:.12em;
  --w-display:800; --w-heading:700; --w-card:700; --w-strong:700;
  --measure:62ch; --measure-narrow:46ch;

  /* Space */
  --wrap:1200px; --gutter:clamp(18px,4vw,40px);
  --section:clamp(2.5rem,1.8rem + 2.4vw,4rem);           /* 40 → 64 */
  --head-gap:clamp(1.25rem,1rem + .8vw,1.75rem);      /* section heading → content */
  --grid-gap:16px; --card-pad:clamp(20px,1.1rem + .4vw,24px);
  --radius:20px; --radius-lg:20px; --radius-sm:12px;
  --header-h:76px;
}

/* ---------- Base ---------- */
*,*:before,*:after{box-sizing:border-box}
html{scroll-behavior:smooth;scroll-padding-top:calc(var(--header-h) + 20px);-webkit-text-size-adjust:100%;text-size-adjust:100%}
body{margin:0;background:var(--bg);color:var(--ink);font:var(--fs-body)/var(--lh-body) var(--font);-webkit-font-smoothing:antialiased;text-rendering:optimizeLegibility;overflow-x:hidden}
img{max-width:100%;height:auto}
a{color:inherit;text-decoration:none}
button{font:inherit;color:inherit}
h1,h2,h3,h4,p,ul,ol,figure{margin:0}
p{color:var(--muted);overflow-wrap:break-word}
ul,ol{padding-left:1.15em}
em{font-style:normal}
[id]{scroll-margin-top:calc(var(--header-h) + 20px)}
a:focus-visible,button:focus-visible,summary:focus-visible{outline:3px solid var(--accent);outline-offset:4px;border-radius:4px}
::selection{background:#c6a0ff55}
.sr-only{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap;border:0}
.skip{position:fixed;left:16px;top:-100px;background:#fff;color:var(--bg);padding:12px 16px;border-radius:var(--radius-sm);z-index:100;font-weight:var(--w-strong)}
.skip:focus{top:12px}

/* ---------- Layout ---------- */
.wrap{width:min(var(--wrap),100% - 2*var(--gutter));margin-inline:auto}
section{padding-block:var(--section);border-top:1px solid var(--line)}
section.alt,.approach,.ai{background:var(--bg-alt)}
.section-head{display:grid;grid-template-columns:1fr 1fr;gap:clamp(24px,5vw,70px);align-items:end;margin-bottom:var(--head-gap)}
.section-head>p{max-width:var(--measure-narrow);font-size:var(--fs-body)}
.section-head>div>p{margin-top:16px}
.section-foot{margin-top:28px;padding-top:24px;border-top:1px solid var(--line);display:flex;gap:16px 28px;align-items:center;justify-content:space-between;flex-wrap:wrap}
.section-foot p{max-width:70ch;font-size:var(--fs-small)}
.section-foot strong{color:var(--ink);font-weight:var(--w-strong)}
.stack>*+*{margin-top:18px}

/* ---------- Header & navigation ---------- */
header.site-header{position:sticky;top:0;z-index:50;border-bottom:1px solid var(--line);background:#160d27f2;-webkit-backdrop-filter:blur(16px);backdrop-filter:blur(16px)}
.nav{min-height:var(--header-h);display:flex;align-items:center;justify-content:space-between;gap:24px}
.brand{display:inline-flex;align-items:center;gap:10px;font-size:.875rem;letter-spacing:.14em;font-weight:800;white-space:nowrap;flex-shrink:0}
.brand img{width:38px;height:auto}
.nav-links{display:flex;align-items:center;gap:clamp(14px,2.2vw,30px);font-size:var(--fs-nav);list-style:none;margin:0;padding:0}
.nav-links a:not(.button){position:relative;display:inline-flex;align-items:center;min-height:44px;color:var(--soft);font-weight:500;transition:color .2s}
.nav-links a:not(.button):hover{color:var(--ink)}
.nav-links a:not(.button)[aria-current="page"]{color:var(--accent)}
.nav-links a:not(.button)[aria-current="page"]:after{content:'';position:absolute;left:0;right:0;bottom:6px;height:2px;border-radius:2px;background:var(--accent)}
.nav-links .button{min-height:46px;padding:10px 18px}
.nav-links .button[aria-current="page"]{background:var(--accent-hover);box-shadow:0 0 0 2px var(--bg),0 0 0 4px var(--accent)}
.menu-toggle{display:none;align-items:center;gap:10px;min-height:44px;padding:8px 14px;background:transparent;border:1px solid var(--line-strong);border-radius:var(--radius-sm);color:var(--ink);font-size:var(--fs-nav);font-weight:var(--w-strong);cursor:pointer}
.menu-toggle .bars{position:relative;width:16px;height:10px}
.menu-toggle .bars:before,.menu-toggle .bars:after,.menu-toggle .bars span{content:'';position:absolute;left:0;width:16px;height:2px;border-radius:2px;background:currentColor;transition:transform .2s,opacity .2s}
.menu-toggle .bars:before{top:0}.menu-toggle .bars span{top:4px}.menu-toggle .bars:after{top:8px}
.menu-toggle[aria-expanded="true"] .bars:before{transform:translateY(4px) rotate(45deg)}
.menu-toggle[aria-expanded="true"] .bars span{opacity:0}
.menu-toggle[aria-expanded="true"] .bars:after{transform:translateY(-4px) rotate(-45deg)}

/* ---------- Type system ---------- */
h1,h2,h3,h4{color:var(--ink);text-wrap:balance}
h1,.h1{font-size:var(--fs-h1);line-height:var(--lh-heading);letter-spacing:var(--track-h1);font-weight:var(--w-display);margin-block:22px 0}
h2,.h2{font-size:var(--fs-h2);line-height:var(--lh-heading);letter-spacing:var(--track-h2);font-weight:var(--w-heading)}
h3,.h3{font-size:var(--fs-h3);line-height:var(--lh-card);letter-spacing:var(--track-h3);font-weight:var(--w-card)}
h4,.h4{font-size:var(--fs-h4);line-height:var(--lh-card);font-weight:var(--w-card)}
h1 em,h2 em,.h1 em,.h2 em{color:var(--accent)}
.display{font-size:var(--fs-display);line-height:var(--lh-display);letter-spacing:var(--track-display);font-weight:var(--w-display);margin-block:24px 0}
.lead{font-size:var(--fs-lead);max-width:var(--measure);color:var(--muted)}
.eyebrow{display:flex;align-items:center;gap:12px;font-size:var(--fs-label);font-weight:700;letter-spacing:var(--track-label);text-transform:uppercase;color:var(--accent);line-height:1.4}
.eyebrow:before{content:'';flex:0 0 7px;width:7px;height:7px;background:var(--accent);border-radius:50%}
.section-head .eyebrow{margin-bottom:18px}
.label{display:block;color:var(--accent);font-size:var(--fs-label);letter-spacing:var(--track-label);text-transform:uppercase;font-weight:700;margin-bottom:10px;line-height:1.4}
.micro{font-size:var(--fs-xs);margin-top:18px}
.disclaimer{font-size:var(--fs-xs);margin-top:22px;max-width:var(--measure)}
.promise{color:var(--ink);font-size:var(--fs-small);border-left:2px solid var(--accent);padding-left:14px}
.text-link{display:inline-block;font-size:var(--fs-xs);font-weight:500;color:var(--accent);border-bottom:1px solid #c6a0ff60;padding-bottom:3px;transition:border-color .2s}
.text-link:hover{border-color:var(--accent)}
.card-link{display:inline-block;margin-top:auto;padding-top:22px;font-size:var(--fs-xs);font-weight:500;color:var(--accent)}
.card-link:hover{text-decoration:underline;text-underline-offset:4px}

/* ---------- Buttons ---------- */
.actions{display:flex;gap:12px;flex-wrap:wrap;margin-top:30px}
.button{display:inline-flex;align-items:center;justify-content:center;gap:12px;min-height:48px;padding:12px 22px;background:var(--accent);color:var(--on-accent);border:1px solid transparent;border-radius:var(--radius-sm);font-size:var(--fs-button);font-weight:700;line-height:1.25;text-align:center;transition:transform .2s,background .2s,border-color .2s;max-width:100%}
.button:hover{background:var(--accent-hover);transform:translateY(-2px)}
.button.secondary{background:transparent;color:var(--ink);border-color:var(--line-strong)}
.button.secondary:hover{background:#ffffff0d;border-color:#ffffff5c}

/* ---------- Cards & grids ---------- */
.cards{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:var(--grid-gap)}
.card{display:flex;flex-direction:column;min-width:0;padding:var(--card-pad);background:var(--card);border:1px solid var(--line);border-radius:var(--radius)}
.card .num,.svc .num{display:block;font-size:var(--fs-xs);color:var(--accent);margin-bottom:14px;font-variant-numeric:tabular-nums}
.card h3{margin-bottom:12px}
.card p{font-size:var(--fs-small)}
.card p+p{margin-top:14px}
.card ul{margin:14px 0;color:var(--muted);font-size:var(--fs-small);line-height:1.7}
.card li+li{margin-top:6px}
.card .outcome{margin-top:auto;padding-top:20px;border-top:1px solid var(--line);font-size:var(--fs-xs);color:var(--soft)}
.card ul+.outcome,.card p+.outcome{margin-top:22px}
.outcome b{display:block;color:var(--accent);font-size:var(--fs-label);letter-spacing:var(--track-label);text-transform:uppercase;margin-bottom:6px}
.ways{grid-template-columns:repeat(4,minmax(0,1fr))}
.prob-grid,.lens-grid,.split{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:var(--grid-gap)}
.prob-grid article,.split>div,.lens-card{min-width:0;padding:var(--card-pad);border:1px solid var(--line);border-radius:var(--radius);background:var(--card)}
.prob-grid h3,.split h3{margin-bottom:10px}
.prob-grid p,.split p{font-size:var(--fs-small)}
.problems .actions{margin-top:28px}
.chips{display:flex;flex-wrap:wrap;gap:10px;margin:0;padding:0;list-style:none}
.chips li,.chips a{display:inline-flex;align-items:center;min-height:38px;background:#241336;border:1px solid #c6a0ff40;padding:8px 15px;border-radius:30px;font-size:var(--fs-xs);color:var(--ink)}
.chips.links li{padding:0;border:0;background:none;min-height:0}
.chips a{transition:border-color .2s,color .2s}
.chips a:hover{border-color:var(--accent);color:var(--accent)}

/* Steps (approach) */
.steps{display:grid;grid-template-columns:repeat(6,minmax(0,1fr));border:1px solid var(--line);border-radius:var(--radius);overflow:hidden}
.step{padding:24px 20px;border-right:1px solid var(--line);min-width:0}
.step:last-child{border-right:0}
.step span{font-size:var(--fs-xs);color:var(--accent);font-variant-numeric:tabular-nums}
.step h3{font-size:var(--fs-h4);margin:20px 0 8px}
.step p{font-size:var(--fs-xs)}
.journey{display:flex;justify-content:space-between;flex-wrap:wrap;gap:8px 15px;margin-top:22px;color:var(--muted);font-size:var(--fs-xs)}
.journey b{color:var(--ink);font-weight:400}

/* Before / after */
.ba{border:1px solid var(--line);border-radius:var(--radius);overflow:hidden}
.ba-row{display:grid;grid-template-columns:1fr 1fr}
.ba-row span{padding:18px 26px;border-top:1px solid var(--line);font-size:var(--fs-body)}
.ba-row span:first-child{color:var(--muted);border-right:1px solid var(--line)}
.ba-row span:last-child{color:var(--ink)}
.ba-head span{border-top:0;font-size:var(--fs-label);font-weight:700;letter-spacing:var(--track-label);text-transform:uppercase;color:var(--accent)!important;background:#ffffff06}

/* AI grid / 4-up strip */
.ai-grid{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));border:1px solid var(--line);border-radius:var(--radius);overflow:hidden}
.ai-grid>div{padding:26px 24px;border-right:1px solid var(--line);min-width:0}
.ai-grid>div:last-child{border-right:0}
.ai-grid h3{margin-bottom:10px}
.ai-grid p{font-size:var(--fs-small)}
.ai-foot{margin-top:22px;font-size:var(--fs-body);color:var(--ink)}

/* Market lens */
.lens-card{display:flex;flex-direction:column}
.lens-card h3{margin-bottom:12px}
.lens-card .data{font-size:var(--fs-small)}
.lens-card .impl{margin-top:20px;padding-top:18px;border-top:1px solid var(--line);font-size:var(--fs-small);color:var(--soft)}
.impl b{display:block;color:var(--accent);font-size:var(--fs-label);letter-spacing:var(--track-label);text-transform:uppercase;margin-bottom:6px}
.lens-card small{margin-top:auto;padding-top:18px;font-size:var(--fs-xs);color:var(--muted)}

/* FAQ */
.faq-grid{display:grid;grid-template-columns:.75fr 1.25fr;gap:clamp(30px,7vw,90px)}
.faq-grid h2{margin-top:18px}
.faq-grid .side p{margin-top:20px}
details{border-bottom:1px solid var(--line)}
details:first-child{border-top:1px solid var(--line)}
summary{list-style:none;cursor:pointer;display:flex;justify-content:space-between;align-items:center;gap:24px;min-height:44px;padding:16px 0;font-size:var(--fs-body);font-weight:500;color:var(--ink)}
summary::-webkit-details-marker{display:none}
summary:after{content:'+';color:var(--accent);font-size:1.25rem;line-height:1;flex-shrink:0}
details[open] summary:after{content:'−'}
details p{font-size:var(--fs-small);margin:-4px 0 20px;max-width:var(--measure)}

/* Founder */
.founder-grid{display:grid;grid-template-columns:.85fr 1.15fr;gap:clamp(30px,6vw,70px);align-items:start}
.founder-card{background:var(--panel-2);border:1px solid var(--line);border-radius:var(--radius);padding:var(--card-pad)}
.founder-card .portrait{display:block;width:110px;height:110px;object-fit:cover;border-radius:50%;margin-bottom:24px;filter:saturate(.85)}
.founder-card .person{margin:16px 0 4px}
.founder-card p{font-size:var(--fs-small)}
.founder-card p+p,.founder-card .promise{margin-top:14px}
.founder-card .links{display:flex;flex-direction:column;align-items:flex-start;gap:12px;margin-top:22px}
.experience h2{margin:18px 0}
.experience>p{font-size:var(--fs-small);max-width:var(--measure)}
.brands{display:grid;grid-template-columns:1fr 1fr;column-gap:24px;margin:22px 0 0}
.brands div{padding:18px 0;border-bottom:1px solid var(--line);min-width:0}
.brands small{display:block;text-transform:uppercase;letter-spacing:var(--track-label);font-size:var(--fs-label);font-weight:700;color:var(--accent);margin-bottom:6px}
.brands span{font-size:var(--fs-body)}
.experience .more{margin-top:24px}
.bio>p{max-width:var(--measure)}
.bio>p+p{margin-top:16px}
.bio h3{margin:34px 0 10px}
.bio h2{margin:18px 0 24px}
.bio-chips{margin-top:20px}
.section-head.last{margin-bottom:0}
.section-head .actions{margin-top:24px}

/* Example engagement */
.example-closing{margin-top:28px;padding:14px 16px;background:#ffffff06;border-radius:0 8px 8px 0}

/* ---------- Contact band ---------- */
.contact{background:radial-gradient(ellipse at 80% 80%,#60339350,transparent 60%),#241337}
.contact-grid{display:grid;grid-template-columns:1.2fr 1fr;gap:clamp(30px,6vw,70px);align-items:center}
.contact h2,.contact h1{margin:20px 0}
.contact p{max-width:var(--measure-narrow)}
.contact-info{min-width:0;padding-left:40px;border-left:1px solid var(--line)}
.contact-detail+.contact-detail{margin-top:22px}
.contact-detail small{display:block;color:var(--muted);font-size:var(--fs-xs)}
.contact-detail a{display:inline-block;margin-top:2px;font-size:clamp(1rem,.95rem + .3vw,1.125rem);overflow-wrap:anywhere}
.contact-detail a:hover{color:var(--accent)}
.contact-info .place{margin-top:24px;font-size:var(--fs-xs)}
.first-call{margin-top:24px;padding:var(--card-pad);border:1px solid var(--line);border-radius:16px;max-width:530px;background:#ffffff06}
.first-call b{font-size:var(--fs-small);font-weight:var(--w-strong)}
.first-call ul{margin:10px 0 0;color:var(--muted);font-size:var(--fs-small);line-height:1.9}
.contact-hero{border-top:0}

/* ---------- Inner page hero ---------- */
.page-hero{padding-block:clamp(2.25rem,1.6rem + 2.4vw,3.75rem) clamp(2rem,1.5rem + 2vw,3rem);background:radial-gradient(ellipse at 85% 10%,#7943bd30,transparent 60%)}
.page-hero h1{max-width:20ch}
.page-hero .lead{margin-top:22px}
.page-hero .actions{margin-top:28px}
.page-hero+section{border-top:1px solid var(--line)}
.page-hero+section.flush{border-top:0;padding-top:0}
.crumbs{font-size:var(--fs-xs);color:var(--muted);margin-bottom:26px}
.crumbs ol{list-style:none;margin:0;padding:0;display:flex;flex-wrap:wrap;gap:6px 8px}
.crumbs li+li:before{content:'/';margin-right:8px;color:#ffffff50}
.crumbs a:hover{color:var(--accent)}
.crumbs [aria-current]{color:var(--ink)}
.service-index{margin-top:32px}

/* ---------- Services page: one panel per service ---------- */
.svc-list{display:grid;gap:20px}
.svc{display:grid;grid-template-columns:minmax(0,.95fr) minmax(0,1.05fr);gap:clamp(20px,3vw,40px);padding:var(--card-pad);background:var(--bg-alt);border:1px solid var(--line);border-radius:18px}
.svc:target{border-color:#c6a0ff80}
.svc h2,.post h2,.takeaway h2{font-size:var(--fs-panel);letter-spacing:-.025em}
.svc .overview p{margin-top:16px;max-width:var(--measure)}
.svc .overview p:first-of-type{font-size:var(--fs-lead);color:var(--soft)}
.svc .actions{margin-top:26px}
.svc .detail{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:12px;align-content:start}
.svc .box{min-width:0;padding:var(--card-pad);background:var(--card);border:1px solid var(--line);border-radius:16px}
.svc .box.wide{grid-column:1/-1}
.svc ul{margin:0;color:var(--muted);font-size:var(--fs-small);line-height:1.6}
.svc li+li{margin-top:8px}
.svc .receive{font-size:var(--fs-small);color:var(--soft)}

/* ---------- Experience ---------- */
.industry p{margin-bottom:20px}
.industry .brand-line{margin-top:auto;padding-top:18px;border-top:1px solid var(--line);font-size:var(--fs-small);color:var(--ink)}

/* ---------- Insights ---------- */
.post-list{display:grid;gap:var(--grid-gap)}
.post{display:grid;grid-template-columns:minmax(0,1.1fr) minmax(0,.9fr);gap:clamp(24px,4vw,50px);padding:var(--card-pad);border:1px solid var(--line);border-radius:var(--radius);background:var(--card);transition:border-color .2s}
.post:hover{border-color:#c6a0ff60}
.post h2{margin:16px 0 12px}
.post h2 a:hover{color:var(--accent)}
.post .meta{font-size:var(--fs-xs);margin-top:16px}
.post ul{margin:0;color:var(--muted);font-size:var(--fs-small);line-height:1.6}
.post li+li{margin-top:8px}
.article-meta{display:flex;flex-wrap:wrap;gap:6px 22px;margin-top:22px;font-size:var(--fs-xs);color:var(--muted)}
.article-meta a{color:var(--accent)}
.article-body{max-width:var(--measure)}
.article-body>p{font-size:var(--fs-lead)}
.article-body>p+p{margin-top:18px}
.article-lens{margin-top:40px}
.takeaway{margin-top:40px;max-width:760px;padding:var(--card-pad);border:1px solid var(--line);border-left:2px solid var(--accent);border-radius:0 var(--radius) var(--radius) 0;background:#ffffff06}
.takeaway h2{margin-bottom:12px}
.takeaway p+p{margin-top:14px}
.back-link{margin-top:40px}

/* ---------- Footer ---------- */
footer{padding-bottom:28px;border-top:1px solid var(--line)}
.footer-top{display:grid;grid-template-columns:1.3fr 1fr 1fr 1.2fr;gap:32px;padding-block:52px 34px}
.footer-top p{font-size:var(--fs-xs);margin-top:14px;max-width:34ch}
.footer-top h2{font-size:var(--fs-label);letter-spacing:var(--track-label);text-transform:uppercase;color:var(--accent);font-weight:700;margin-bottom:12px}
.footer-top ul{list-style:none;margin:0;padding:0;font-size:var(--fs-xs);color:var(--muted)}
.footer-top li a{display:inline-flex;align-items:center;min-height:32px}
.footer-top li:not(:has(a)){padding-block:6px}
.footer-top a:hover{color:var(--accent)}
.footer-bottom{display:flex;justify-content:space-between;flex-wrap:wrap;gap:8px 24px;padding-top:22px;border-top:1px solid var(--line);font-size:var(--fs-label);letter-spacing:.04em;color:var(--muted)}
.not-found{min-height:60vh;display:flex;align-items:center}


/* ---------- Concept work ---------- */
.concept .swatch{display:flex;align-items:flex-end;min-height:132px;margin:calc(var(--card-pad)*-1) calc(var(--card-pad)*-1) 22px;padding:18px var(--card-pad);border-radius:var(--radius) var(--radius) 0 0;border-bottom:1px solid var(--line)}
.concept .swatch span{font-size:var(--fs-h4);font-weight:var(--w-card);color:#fff;text-shadow:0 1px 12px #0008;line-height:1.25}
.concept .label{margin-bottom:6px}
.concept .how{margin-top:12px;font-size:var(--fs-xs)}
.concept-links{display:flex;flex-wrap:wrap;align-items:center;gap:12px 18px;margin-top:auto;padding-top:22px}
.concept-links .button{min-height:48px;padding:10px 18px;font-size:var(--fs-button)}
.concept-note{max-width:var(--measure)}
.concept-note strong{color:var(--ink);font-weight:var(--w-strong)}
.concept-chips{margin-top:0}
.concept-notice{margin-top:16px;max-width:80ch;font-size:var(--fs-xs);color:var(--muted)}


/* =====================================================================
   Visual layer v3: the "glass & glow" template direction applied site-wide
   (Manrope, deep gradient ground, pill labels, glowing lavender buttons,
   rounded hover cards, glass header). Content structure is unchanged.
   ===================================================================== */
body{background:radial-gradient(circle at 0% 0%,#c6a0ff2e,transparent 32%),linear-gradient(180deg,var(--bg-deep) 0%,#120d1d 22%,var(--bg) 100%);background-color:var(--bg)}
header.site-header{background:#100b16b8;border-bottom-color:#ffffff10;-webkit-backdrop-filter:blur(14px);backdrop-filter:blur(14px)}
section{border-top-color:#ffffff0d}
section.alt,.approach,.ai{background:var(--bg-alt)}
h1 em,h2 em,.h1 em,.h2 em{color:var(--accent-2);background:linear-gradient(120deg,var(--accent),var(--accent-2));-webkit-background-clip:text;background-clip:text;-webkit-text-fill-color:transparent}
.eyebrow{display:inline-flex;padding:8px 14px;border-radius:999px;background:#c6a0ff14;border:1px solid #c6a0ff33;color:var(--accent-2);letter-spacing:.14em}
.eyebrow:before{flex-basis:8px;width:8px;height:8px;box-shadow:0 0 14px #c6a0ffcc}
.button{border-radius:var(--radius-sm);background:linear-gradient(135deg,var(--accent),#b88dfb);box-shadow:var(--glow);transition:transform .2s,box-shadow .2s,background .2s,border-color .2s}
.button:hover{background:linear-gradient(135deg,var(--accent-hover),var(--accent));box-shadow:0 18px 38px #c6a0ff57}
.button.secondary{background:transparent;box-shadow:none}
.button.secondary:hover{background:#ffffff0a;box-shadow:none}
.card,.prob-grid article,.split>div,.lens-card,.svc .box,.post,.why-card{border-radius:var(--radius);background:var(--card);box-shadow:inset 0 1px 0 #ffffff0a;transition:transform .3s ease,border-color .3s ease,background .3s ease}
.card:hover,.prob-grid article:hover,.lens-card:hover,.post:hover,.why-card:hover{transform:translateY(-6px);border-color:#c6a0ff4d}
.card .num,.svc .num{display:inline-flex;align-items:center;justify-content:center;align-self:flex-start;min-width:38px;height:34px;padding:0 10px;border-radius:999px;background:#c6a0ff1f;color:var(--accent-2);font-weight:800;font-size:var(--fs-xs)}
.svc{border-radius:var(--radius-lg);background:#ffffff06}
.steps,.ai-grid,.ba{border-radius:var(--radius);background:#ffffff05}
.founder-card{border-radius:var(--radius-lg);background:#ffffff08;box-shadow:var(--shadow)}
.chips li,.chips a{background:#c6a0ff12;border-color:#c6a0ff33}
.contact{background:linear-gradient(180deg,#c6a0ff14,#ffffff05);border-top-color:#ffffff0f}
.contact .contact-grid{padding:clamp(20px,3vw,32px);border:1px solid #ffffff14;border-radius:var(--radius);background:#ffffff05}
.contact-hero .contact-grid{background:#ffffff04}
.page-hero{background:radial-gradient(ellipse at 85% 0%,#c6a0ff26,transparent 55%)}
.first-call{border-radius:var(--radius)}
details{border-color:#ffffff14}
/* Hero stats */
.mini-stats{display:grid;grid-template-columns:repeat(3,minmax(0,max-content));gap:16px clamp(20px,2.4vw,34px);margin-top:30px;padding-top:24px;border-top:1px solid #ffffff14;color:var(--muted);font-size:var(--fs-xs)}
.mini-stats div{min-width:0}
.mini-stats strong{display:block;color:var(--ink);font-size:clamp(1.25rem,1.1rem + .5vw,1.6rem);font-weight:800;letter-spacing:-.04em;line-height:1.2;margin-bottom:2px}
/* Why Blueberry Ad */
.why-grid{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:var(--grid-gap)}
.why-card{min-width:0;padding:var(--card-pad);border:1px solid var(--line)}
.why-card .icon{display:grid;place-items:center;width:42px;height:42px;margin-bottom:18px;border-radius:12px;background:#c6a0ff1f;color:var(--accent-2)}
.why-card .icon svg{width:20px;height:20px}
.why-card h3{margin-bottom:10px}
.why-card p{font-size:var(--fs-small)}
/* Concept work cards with real previews */
.work-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:24px}
.work-card{display:flex;flex-direction:column;min-width:0;overflow:hidden;border:1px solid #ffffff1f;border-radius:var(--radius-lg);background:#ffffff05;box-shadow:var(--shadow);transition:transform .3s ease,border-color .3s ease}
.work-card:hover{transform:translateY(-8px);border-color:#c6a0ff4d}
.work-media{position:relative;display:block;aspect-ratio:16/10;overflow:hidden;background:#1a1330;border-bottom:1px solid #ffffff12}
.work-media img{display:block;width:100%;height:100%;object-fit:cover;transition:transform .6s cubic-bezier(.22,1,.36,1)}
.work-card:hover .work-media img{transform:scale(1.04)}
.work-media .tag{position:absolute;left:16px;top:16px;padding:7px 11px;border-radius:999px;background:#0d0915cc;-webkit-backdrop-filter:blur(8px);backdrop-filter:blur(8px);border:1px solid #ffffff26;color:var(--accent-2);font-size:var(--fs-label);font-weight:800;letter-spacing:.12em;text-transform:uppercase}
.work-info{display:flex;flex-direction:column;flex:1;padding:24px var(--card-pad) var(--card-pad)}
.work-info .label{margin-bottom:8px}
.work-info h3{font-size:var(--fs-h3);letter-spacing:-.015em;margin-bottom:8px}
.work-info p{font-size:var(--fs-small)}
.work-info .how{margin-top:10px;font-size:var(--fs-xs)}
.work-info .concept-links{margin-top:auto;padding-top:22px}
.tech{display:flex;flex-wrap:wrap;gap:8px;margin:16px 0 0;padding:0;list-style:none}
.tech li{padding:6px 10px;border-radius:999px;background:#ffffff0a;border:1px solid #ffffff14;color:var(--muted);font-size:.75rem;font-weight:700;letter-spacing:.03em}
.work-grid .work-card:first-child{grid-column:1/-1;display:grid;grid-template-columns:minmax(0,1.25fr) minmax(0,1fr)}
.work-grid .work-card:first-child .work-media{aspect-ratio:auto;min-height:100%;border-bottom:0;border-right:1px solid #ffffff12}
.work-grid .work-card:first-child .work-info{justify-content:center;padding:clamp(24px,3.5vw,44px)}
/* Scroll reveal (JS adds .reveal only to off-screen blocks; content is visible without JS) */
@media (prefers-reduced-motion:no-preference){
  .js .reveal{opacity:0;transform:translateY(22px);transition:opacity .7s cubic-bezier(.22,1,.36,1),transform .7s cubic-bezier(.22,1,.36,1)}
  .js .reveal.in{opacity:1;transform:none}
}


/* Compact one-line row of concept microsites (home) */
.work-row{display:grid;grid-template-columns:repeat(5,minmax(0,1fr));gap:14px}
.work-mini{position:relative;display:flex;flex-direction:column;min-width:0;overflow:hidden;border:1px solid #ffffff1f;border-radius:var(--radius);background:#ffffff05;transition:transform .3s ease,border-color .3s ease}
.work-mini:hover,.work-mini:focus-within{transform:translateY(-6px);border-color:#c6a0ff4d}
.work-mini .work-media{aspect-ratio:16/10}
.work-media video{display:block;width:100%;height:100%;object-fit:cover}
.work-mini .play{position:absolute;right:10px;top:10px;width:26px;height:26px;border-radius:50%;background:#0d0915cc;border:1px solid #ffffff33;opacity:.9}
.work-mini .play::after{content:'';position:absolute;left:10px;top:8px;border-left:8px solid var(--accent-2);border-top:5px solid transparent;border-bottom:5px solid transparent}
.work-mini .work-media.playing .play{opacity:0}
.work-mini .work-media .tag{left:10px;top:10px;padding:5px 8px;font-size:.5625rem}
.work-mini .body{display:flex;flex-direction:column;flex:1;padding:16px 18px 18px}
.work-mini .label{font-size:.625rem;margin-bottom:4px}
.work-mini h3{font-size:var(--fs-h3);margin-bottom:6px}
.work-mini p{font-size:var(--fs-xs);line-height:1.5}
.work-mini .links{display:flex;flex-wrap:wrap;gap:6px 12px;align-items:center;margin-top:auto;padding-top:14px;font-size:var(--fs-xs);font-weight:700}
.work-mini .links a:first-child{color:var(--accent)}
.work-mini .links a:last-child{color:var(--muted);font-weight:500}
.work-mini .links a:hover{text-decoration:underline;text-underline-offset:3px}
.home-links{display:flex;flex-wrap:wrap;gap:10px;margin-top:22px}


/* ---------- v6: service groups ---------- */
.cards.groups{grid-template-columns:repeat(4,minmax(0,1fr))}
.group-card h3{font-size:var(--fs-h3);margin-bottom:6px}
.mini-list{list-style:none;margin:14px 0 0;padding:14px 0 0;border-top:1px solid var(--line);display:grid;gap:6px}
.mini-list a{font-size:var(--fs-xs);color:var(--soft)}
.mini-list a:hover{color:var(--accent)}
.svc-group+.svc-group{margin-top:clamp(40px,5vw,64px)}
.group-head{margin-bottom:18px}
.group-head h2{margin-top:14px}
.svc .h2{font-size:var(--fs-panel);letter-spacing:-.025em}
/* ---------- v6: logo wall ---------- */
.logo-wall{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(9,minmax(0,1fr));gap:10px}
.logo-tile{display:flex;flex-direction:column;align-items:center;justify-content:center;gap:8px;min-height:112px;padding:14px 8px;text-align:center;border:1px solid var(--line);border-radius:var(--radius-sm);background:#ffffff06;color:#e9defa;transition:border-color .3s,background .3s}
.logo-tile:hover{border-color:#c6a0ff4d;background:#ffffff0a}
.logo-tile .mark svg{display:block;width:auto;height:34px;max-width:110px}
.logo-tile .word{font-size:.875rem;font-weight:800;letter-spacing:-.01em;line-height:1.2;color:var(--ink)}
.logo-tile.has-mark .word{font-size:.75rem;font-weight:600;color:var(--soft);letter-spacing:.02em}
.logo-tile small{font-size:.625rem;letter-spacing:.12em;text-transform:uppercase;color:var(--muted)}
.logo-note{margin-top:16px}
/* ---------- v6: insights stats + 3D chart ---------- */
.stats{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:var(--grid-gap);margin-bottom:var(--grid-gap)}
.stat{padding:var(--card-pad);border:1px solid var(--line);border-radius:var(--radius);background:var(--card);min-width:0}
.stat strong{display:block;font-size:clamp(1.75rem,1.4rem + 1.4vw,2.5rem);font-weight:800;letter-spacing:-.04em;line-height:1.05;color:var(--ink);font-variant-numeric:tabular-nums}
.stat-label{display:block;margin-top:8px;font-size:var(--fs-small);font-weight:700;color:var(--soft)}
.stat-sub{display:block;margin-top:2px;font-size:var(--fs-xs);color:var(--muted)}
.chart3d{margin:0;padding:var(--card-pad);border:1px solid var(--line);border-radius:var(--radius);background:#ffffff05}
.chart3d figcaption{display:flex;flex-wrap:wrap;justify-content:space-between;align-items:center;gap:10px 24px;margin-bottom:18px}
.chart3d figcaption .label{margin:0}
.legend{display:flex;flex-wrap:wrap;gap:6px 18px;margin:0;padding:0;list-style:none;font-size:var(--fs-xs);color:var(--soft)}
.legend li{display:flex;align-items:center;gap:8px}
.legend small{color:var(--muted)}
.sw{width:12px;height:12px;border-radius:3px}
.y0{--c:#7b5cc4;--c2:#5e449c;--c3:#4a3580}.y1{--c:#a888ee;--c2:#8a6bd0;--c3:#6f54ad}.y2{--c:#dcc8ff;--c2:#b9a0ea;--c3:#9a80cf}
.sw.y0,.sw.y1,.sw.y2{background:var(--c)}
.plot{position:relative;height:280px;margin:0 0 0 38px}
.grid{position:absolute;inset:0 0 34px 0;pointer-events:none}
.grid span{position:absolute;left:-38px;right:0;transform:translateY(50%);border-top:1px solid #ffffff12;font-size:.6875rem;color:var(--muted);line-height:0;padding-top:0}
.grid span::before{content:'';}
.c-groups{position:absolute;inset:0;display:grid;grid-template-columns:repeat(5,minmax(0,1fr));gap:clamp(8px,2vw,28px)}
.grp{display:flex;flex-direction:column;justify-content:flex-end;min-width:0}
.bars{flex:1;display:flex;align-items:flex-end;justify-content:center;gap:clamp(4px,.8vw,10px);padding-right:8px}
.bar{position:relative;flex:1;max-width:34px;height:var(--h);background:linear-gradient(180deg,var(--c),var(--c2));border-radius:4px 4px 0 0;transform-origin:bottom;outline:none;cursor:default}
.bar::before{content:'';position:absolute;left:0;right:0;top:-6px;height:6px;background:var(--c);filter:brightness(1.12);transform:skewX(-45deg);transform-origin:bottom left;border-radius:3px 3px 0 0}
.bar::after{content:'';position:absolute;top:-6px;bottom:0;right:-6px;width:6px;background:var(--c3);transform:skewY(-45deg);transform-origin:top left}
.bar .v{position:absolute;left:50%;bottom:100%;transform:translate(-50%,-10px);font-size:.6875rem;font-weight:800;color:var(--ink);white-space:nowrap}
.bar:hover,.bar:focus-visible{filter:brightness(1.15)}
.bar:focus-visible{box-shadow:0 0 0 2px var(--bg),0 0 0 4px var(--accent)}
.pname{height:34px;display:flex;flex-direction:column;align-items:center;justify-content:flex-end;font-size:var(--fs-xs);font-weight:700;color:var(--soft);text-align:center;line-height:1.2}
.chg{font-size:.6875rem;font-weight:700;color:var(--muted)}
.chg.up{color:#b8f2cf}.chg.down{color:#ffc2c2}
.tip{position:absolute;z-index:5;pointer-events:none;padding:7px 10px;border-radius:8px;background:#0d0915f2;border:1px solid #ffffff26;font-size:.75rem;color:var(--ink);white-space:nowrap;opacity:0;transform:translate(-50%,-120%);transition:opacity .15s}
.tip.on{opacity:1}
.chart-note{margin-top:16px;font-size:var(--fs-xs)}
.data-table{margin-top:12px;font-size:var(--fs-xs)}
.data-table summary{min-height:36px;padding:8px 0;font-size:var(--fs-xs);color:var(--accent)}
.data-table summary:after{content:''}
.data-table table{width:100%;border-collapse:collapse;margin-top:8px;font-variant-numeric:tabular-nums}
.data-table th,.data-table td{padding:8px 10px;border-bottom:1px solid var(--line);text-align:right;color:var(--soft)}
.data-table th:first-child{text-align:left}
.data-table thead th{color:var(--accent);font-size:.6875rem;letter-spacing:.1em;text-transform:uppercase}
.chart-source{margin-top:14px;font-size:var(--fs-xs)}
@media (prefers-reduced-motion:no-preference){
  .js .chart3d .bar{transform:scaleY(0);transition:transform 1.1s cubic-bezier(.22,1,.36,1)}
  .js .chart3d .bar.y1{transition-delay:.12s}.js .chart3d .bar.y2{transition-delay:.24s}
  .js .chart3d.grow .bar{transform:none}
}
.article-block{margin-top:28px;max-width:960px}
.article-body h2{font-size:var(--fs-panel);letter-spacing:-.025em;margin:36px 0 14px}
.facts{margin:0;padding-left:1.1em;color:var(--muted);font-size:var(--fs-body);display:grid;gap:10px}
.facts strong{color:var(--ink)}
.sources{margin:0;padding-left:1.1em;display:grid;gap:8px;font-size:var(--fs-small)}
.sources a{color:var(--accent)}
.sources a:hover{text-decoration:underline}


/* ---------- v7: channel cards (usage / reach / spend kept separate) ---------- */
.sub-head{font-size:var(--fs-h3);margin:28px 0 14px}
.lead-sm{margin:-6px 0 14px;font-size:var(--fs-body);max-width:var(--measure)}
.mtype{display:inline-block;padding:3px 8px;border-radius:999px;font-size:.6875rem;font-weight:700;letter-spacing:.08em;text-transform:uppercase;background:#c6a0ff1f;color:var(--accent-2);line-height:1.4}
.stat .mtype{margin-bottom:10px}
.channels{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:var(--grid-gap);align-items:stretch}
.channel-card{min-width:0;padding:var(--card-pad);border:1px solid var(--line);border-radius:var(--radius);background:var(--card)}
.channel-card h3{margin-bottom:4px}
.cline{font-size:var(--fs-xs);margin-bottom:14px}
.metrics{list-style:none;margin:0;padding:0;display:grid;gap:10px}
.metric{padding:14px;border:1px solid #ffffff14;border-radius:14px;background:#ffffff05;min-width:0}
.metric strong{display:block;margin:8px 0 2px;font-size:1.5rem;font-weight:800;letter-spacing:-.03em;line-height:1.1;color:var(--ink);font-variant-numeric:tabular-nums}
.metric strong.down{color:#ffc2c2}.metric strong.up{color:#b8f2cf}
.m-ad-spend .mtype{background:#ffffff14;color:var(--ink)}
.m-audience-reach .mtype{background:#7b5cc433;color:#dcc8ff}
.mlabel{display:block;font-size:var(--fs-xs);color:var(--soft);line-height:1.45}
.msrc{display:block;margin-top:8px;font-size:.75rem;color:var(--muted)}
.msrc a{color:var(--accent)}
.meter{display:block;height:6px;margin-top:10px;border-radius:6px;background:#ffffff12;overflow:hidden}
.meter span{display:block;height:100%;width:var(--w);border-radius:6px;background:linear-gradient(90deg,#a888ee,#dcc8ff);transform-origin:left}
.cnote{margin-top:12px;font-size:.75rem}
@media (prefers-reduced-motion:no-preference){
  .js .reveal-once .metric{opacity:0;transform:translateY(10px);transition:opacity .6s ease,transform .6s cubic-bezier(.22,1,.36,1)}
  .js .reveal-once .meter span{transform:scaleX(0);transition:transform 1s cubic-bezier(.22,1,.36,1) .2s}
  .js .reveal-once.shown .metric{opacity:1;transform:none}
  .js .reveal-once.shown .meter span{transform:none}
  .js .reveal-once.shown .channel-card:nth-child(2) .metric{transition-delay:.1s}
  .js .reveal-once.shown .channel-card:nth-child(3) .metric{transition-delay:.2s}
}


/* ---------- v7: footer ---------- */
.site-footer .footer-top{grid-template-columns:minmax(0,1.35fr) minmax(0,.8fr) minmax(0,1.2fr) minmax(0,1fr);gap:clamp(24px,3.5vw,48px);align-items:start;padding-block:48px 36px}
.footer-brand .brand{font-size:.9375rem}
.footer-brand .brand img{width:44px}
.footer-brand p{margin-top:14px;font-size:var(--fs-small);max-width:32ch;color:var(--muted)}
.footer-cta{margin-top:20px;min-height:44px;padding:10px 16px;font-size:.875rem}
.site-footer .footer-col h2{margin:6px 0 14px;font-size:.75rem}
.site-footer .footer-top ul{display:grid;gap:4px;font-size:.9375rem}
.site-footer .footer-top li{min-height:30px;display:flex;align-items:center;padding:0}
.site-footer .footer-top li a,.site-footer .footer-top li span{display:inline-flex;align-items:center;min-height:30px;color:var(--soft);line-height:1.35}
.site-footer .footer-top li a:hover{color:var(--accent)}
.svc{position:relative}.anchor-alias{position:absolute;left:0;top:calc(-1*var(--header-h) - 20px);width:1px;height:1px;pointer-events:none}
.site-footer .footer-bottom{font-size:.8125rem;align-items:center}
.site-footer .footer-bottom a:hover{color:var(--accent)}

/* =====================================================================
   Home hero: HTML copy + WebGL sphere. One opening sequence (~1.8s),
   then slow rotation, surface flow and gentle pointer tilt.
   ===================================================================== */
.hero{position:relative;overflow:hidden;padding-block:clamp(2.75rem,1.5rem + 4vw,5.5rem) clamp(2.5rem,1.5rem + 2.5vw,4rem)}
.hero-grid{display:grid;grid-template-columns:minmax(0,1.12fr) minmax(0,1fr);align-items:center;gap:clamp(16px,3vw,40px)}
.hero-copy{position:relative;z-index:2;min-width:0}
.hero-copy>p:not(.micro){max-width:30em;font-size:var(--fs-lead);margin-top:24px}
.hero .display .headline-mask{display:inline-block;overflow:hidden;vertical-align:bottom;max-width:100%;padding-bottom:.08em;margin-bottom:-.08em}
.hero .display .headline-line{display:inline-block}
.universe{--px:0;--py:0;position:relative;height:clamp(340px,36vw,480px);display:grid;place-items:center;isolation:isolate;container-type:size;background:radial-gradient(ellipse,#7943bd30,transparent 65%)}
.globe-canvas{position:absolute;inset:0;width:100%;height:100%;display:none;pointer-events:none;z-index:1}
.universe.gl .globe-canvas{display:block}
.globe-static{position:absolute;left:50%;top:50%;width:min(92%,420px);width:92cqmin;height:auto;transform:translate(-50%,-50%);translate:calc(var(--px)*8px) calc(var(--py)*8px);pointer-events:none;user-select:none;z-index:1}
.universe.gl .globe-static{display:none}
.globe-label{position:absolute;inset:0;display:grid;place-items:center;z-index:2;pointer-events:none;transform:translate(calc(var(--px)*4px),calc(var(--py)*4px))}
.globe-label span{text-align:center;font-size:.75rem;letter-spacing:.16em;line-height:1.5;color:#fff;font-weight:600;text-shadow:0 1px 2px #140a26,0 1px 8px #140a26e6,0 0 22px #140a26b3}
.node{position:absolute;z-index:3;background:#241336;border:1px solid #c6a0ff55;padding:9px 15px;border-radius:30px;font-size:.6875rem;letter-spacing:.08em;box-shadow:0 5px 25px #0004;translate:calc(var(--px)*14px) calc(var(--py)*14px)}
.n1{top:8%;left:24%}.n2{right:0;top:38%}.n3{bottom:13%;right:11%}.n4{left:0;bottom:28%}
.visual-note{position:absolute;z-index:3;bottom:4px;text-transform:uppercase;font-size:.5625rem;letter-spacing:.2em;color:var(--muted)}
.hero-bottom{display:flex;justify-content:space-between;flex-wrap:wrap;gap:10px 20px;border-top:1px solid var(--line);padding-top:24px;margin-top:clamp(28px,4vw,45px);font-size:var(--fs-xs);color:var(--muted)}
.hero-bottom b{color:var(--ink);font-weight:400}
.hero-bottom a:hover{color:var(--accent)}


/* Cinematic hero layers */
.hero .stars{position:absolute;inset:0;width:100%;height:100%;z-index:0;pointer-events:none}
.hero>.wrap{position:relative;z-index:1}
.universe.orbit .node{right:auto;bottom:auto;translate:-50% -50%;transition:none;white-space:nowrap}
.universe.orbit .globe-label{transform:none}
@keyframes headlineLift{from{opacity:0;transform:translateY(105%)}to{opacity:1;transform:none}}
@keyframes softReveal{from{opacity:0;transform:translateY(12px)}to{opacity:1;transform:none}}
@keyframes ctaReveal{from{opacity:.0;transform:translateY(8px)}to{opacity:1;transform:none}}
@keyframes globeFallbackIn{from{opacity:0;transform:translate(-50%,-50%) scale(.9)}to{opacity:1;transform:translate(-50%,-50%) scale(1)}}
@keyframes globeFloat{0%,100%{margin-top:0}50%{margin-top:-8px}}
@keyframes fadeIn{from{opacity:0}to{opacity:1}}
@media (prefers-reduced-motion:no-preference){
  .hero-copy>.eyebrow{animation:softReveal .6s 0s cubic-bezier(.22,1,.36,1) both}
  .hero .display .headline-line{animation:headlineLift .8s cubic-bezier(.22,1,.36,1) both}
  .hero .display .line-one{animation-delay:.08s}.hero .display .line-two{animation-delay:.18s}.hero .display .line-three{animation-delay:.28s}
  .hero-copy>p:not(.micro){animation:softReveal .7s .42s cubic-bezier(.22,1,.36,1) both}
  .hero-copy>.actions{animation:ctaReveal .55s .3s cubic-bezier(.22,1,.36,1) both}
  .hero-copy>.micro{animation:softReveal .6s .62s cubic-bezier(.22,1,.36,1) both}
  .hero-bottom{animation:softReveal .6s 1.05s cubic-bezier(.22,1,.36,1) both}
  .globe-static{animation:globeFallbackIn 1.2s .15s cubic-bezier(.16,1,.3,1) both,globeFloat 7s 1.4s ease-in-out infinite}
  .globe-label{animation:fadeIn .6s .8s ease-out both}
  .node{animation:softReveal .6s cubic-bezier(.22,1,.36,1) both;transition:translate .25s linear}
  .n1{animation-delay:.9s}.n2{animation-delay:.98s}.n3{animation-delay:1.06s}.n4{animation-delay:1.14s}
  .visual-note{animation:fadeIn .6s 1.25s ease-out both}
  .hero-copy>.actions:focus-within,.hero-bottom:focus-within{animation:none;opacity:1;transform:none}
}
@media (prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  *,*:before,*:after{animation:none!important;transition:none!important}
  .node,.globe-label{translate:none;transform:none}
}

/* =====================================================================
   Responsive — keep these blocks LAST so they always win the cascade.
   ===================================================================== */
@media (max-width:1080px){
  .logo-wall{grid-template-columns:repeat(3,minmax(0,1fr))}
  .site-footer .footer-top{grid-template-columns:repeat(2,minmax(0,1fr))}
  .channels{grid-template-columns:repeat(2,minmax(0,1fr))}
  .cards.groups,.stats{grid-template-columns:repeat(2,minmax(0,1fr))}
  .work-row{grid-template-columns:none;grid-auto-flow:column;grid-auto-columns:minmax(220px,30%);overflow-x:auto;scroll-snap-type:x mandatory;padding:8px 0 10px;scrollbar-width:thin}
  .work-row>*{scroll-snap-align:start}
  .why-grid{grid-template-columns:repeat(2,minmax(0,1fr))}
  .steps{grid-template-columns:repeat(3,minmax(0,1fr))}
  .step:nth-child(3){border-right:0}
  .step:nth-child(-n+3){border-bottom:1px solid var(--line)}
  .ways,.ai-grid{grid-template-columns:repeat(2,minmax(0,1fr))}
  .ai-grid>div:nth-child(2){border-right:0}
  .ai-grid>div:nth-child(-n+2){border-bottom:1px solid var(--line)}
  .footer-top{grid-template-columns:1fr 1fr}
  .svc{grid-template-columns:1fr}
}
/* Navigation collapses to the Menu button below 920px */
@media (max-width:920px){
  :root{--header-h:66px}
  .js .menu-toggle{display:inline-flex}
  .js .site-header nav{display:contents}
  .js .nav-links{display:none;position:absolute;left:0;right:0;top:100%;flex-direction:column;align-items:stretch;gap:0;padding:8px var(--gutter) 22px;background:var(--panel);border-bottom:1px solid var(--line);box-shadow:0 24px 40px #0007;max-height:calc(100vh - var(--header-h));max-height:calc(100dvh - var(--header-h));overflow-y:auto}
  .js .nav-links.open{display:flex}
  .js .nav-links li{border-bottom:1px solid var(--line)}
  .js .nav-links li:last-child{border-bottom:0}
  .js .nav-links a:not(.button){display:flex;min-height:52px;font-size:var(--fs-body)}
  .js .nav-links a:not(.button)[aria-current="page"]:after{left:-12px;right:auto;top:16px;bottom:16px;width:3px;height:auto}
  .js .nav-links .button{width:100%;min-height:50px}
  /* Without JavaScript the links stay visible and wrap under the logo */
  html:not(.js) .nav{flex-wrap:wrap;padding-block:10px}
  html:not(.js) .nav-links{flex-wrap:wrap;gap:4px 18px}
}
@media (max-width:800px){
  .channels{grid-template-columns:1fr}
  /* Mobile opening: headline, then the globe, then the copy and buttons, so the 3D is part of the first screen */
  .hero-copy{display:contents}
  .hero-grid{row-gap:0}
  .hero-copy>.eyebrow{order:1;justify-self:start}.hero-copy>.display{order:2}.universe{order:3}.hero-copy>p:not(.micro){order:4}.hero-copy>.actions{order:5}.hero-copy>.micro{order:6}.hero-copy>.mini-stats{order:7}
  .work-grid{grid-template-columns:1fr}
  .work-grid .work-card:first-child{display:flex}
  .work-grid .work-card:first-child .work-media{aspect-ratio:16/10;border-right:0;border-bottom:1px solid #ffffff12}
  .hero-grid,.section-head,.founder-grid,.faq-grid,.contact-grid,.post,.split{grid-template-columns:1fr}
  .section-head{align-items:start}
  .cards,.prob-grid,.lens-grid{grid-template-columns:repeat(2,minmax(0,1fr))}
  .prob-grid,.lens-grid{grid-template-columns:1fr}
  .universe{height:clamp(250px,70vw,360px);margin:12px 0 4px}
  .contact-info{padding-left:0;border-left:0;border-top:1px solid var(--line);padding-top:24px}
  .ba-row span{padding:14px 16px;font-size:var(--fs-small)}
  .svc .detail{grid-template-columns:1fr 1fr}
}
@media (max-width:560px){
  .site-footer .footer-top{grid-template-columns:1fr;gap:28px}
  .site-footer .footer-bottom{flex-direction:column;align-items:flex-start}
  :root{--card-pad:18px}
  .cards.groups{grid-template-columns:1fr}
  .plot{height:240px;margin-left:30px}
  .grid span{left:-30px}
  .bar .v{display:none}
  .c-groups{gap:6px}
  .bars{padding-right:4px;gap:3px}
  .pname{font-size:.625rem}
  .work-row{grid-auto-columns:72%}
  .why-grid{grid-template-columns:1fr}
  .mini-stats{gap:14px 24px}
  .cards,.ways,.ai-grid,.svc .detail{grid-template-columns:1fr}
  .ai-grid>div{border-right:0!important;border-bottom:1px solid var(--line)}
  .ai-grid>div:last-child{border-bottom:0}
  .steps{grid-template-columns:repeat(2,minmax(0,1fr))}
  .step{border-right:0;border-bottom:1px solid var(--line)}
  .step:nth-child(3){border-right:0}
  .step:nth-child(odd){border-right:1px solid var(--line)}
  .step:nth-child(n+5){border-bottom:0}
  .brands{grid-template-columns:1fr}
  .footer-top{grid-template-columns:1fr;gap:26px}
  .actions .button,.home-links .button,.section-foot .button{flex:1 1 100%}
  .home-links,.section-foot{width:100%}
  .hero-bottom{flex-direction:column}
  .brand{font-size:.8125rem;letter-spacing:.12em}
  .node{font-size:.5625rem;padding:7px 11px}
  .menu-toggle{padding:8px 12px}
}
@media (max-width:360px){
  .brand{letter-spacing:.08em;gap:8px}
  .brand img{width:32px}
}
/* v8: phones get the desktop composition — headline left, globe right, buttons on the first screen */
@media (max-width:560px){
  .hero{padding-block:18px 26px}
  .hero-grid{grid-template-columns:minmax(0,1fr) minmax(0,.92fr);column-gap:0;align-items:center}
  .hero-copy>.eyebrow,.hero-copy>p:not(.micro),.hero-copy>.actions,.hero-copy>.micro{grid-column:1/-1}
  .hero-copy>.display{grid-column:1;margin-top:18px;position:relative;z-index:2;font-size:2rem}
  .universe{grid-column:2;height:auto;aspect-ratio:1;margin:8px calc(-1*var(--gutter)) 0 -30px}
  .universe .node{display:none}
  .globe-label span{font-size:.625rem;letter-spacing:.12em}
  .visual-note{bottom:-6px;font-size:.5625rem;letter-spacing:.14em;white-space:nowrap}
  .hero-copy>p:not(.micro){margin-top:18px}
  .why-grid{grid-template-columns:repeat(2,minmax(0,1fr))}
  .why-card h3{font-size:1.0625rem}
  :root{--section:2.25rem}
  .eyebrow{letter-spacing:.14em}
}
@media (max-width:380px){
  .hero-grid{grid-template-columns:minmax(0,1fr) minmax(0,.8fr)}
  .universe{margin-left:-24px}
  .eyebrow{letter-spacing:.1em}
}
/* v9: shorter wording on phones. Full text stays for tablets and desktops. */
.m-txt{display:none!important}
@media (max-width:560px){
  .d-txt{display:none!important}
  .m-txt{display:inline!important}
  .micro,.why-card p,.pg-home .chart-note,.pg-home .cnote,.pg-home .stat-sub,.pg-home .cline,
  .svc .overview>p~p,.svc .detail .box:nth-child(2),
  .pg-home .channels .metric:nth-child(n+2){display:none}
  .why-card h3{margin-bottom:0}
}
@media (max-width:560px){
  .cnote,.group-card>p,.prob-grid p,.cards.ways .card>p,.pg-asean-media-planning .cards .card>p,
  .svc .detail .box.wide,.pg-media-planning-malaysia .lens-grid .data{display:none}
  .group-card .mini-list{margin-top:10px}
}
@media (max-width:560px){
  .stat-sub,.cline,.svc .detail .box:first-child li:nth-child(n+4){display:none}
}
@media (max-width:560px){.outcome,.journey{display:none}}
/* v9.1 phones: 02 shows the headline only, 05 shows the numbers and the chart (channel figures live on the study page),
   and the closing contact details sit as three tiles in one row */
@media (max-width:560px){
    .pg-home #latest-insight .sub-head,.pg-home #latest-insight .channels,.pg-home #latest-insight .channels+.data-table{display:none}
  .pg-home #approach .section-head{margin-bottom:18px}
  .contact-info{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:8px}
  .contact-detail+.contact-detail{margin-top:0}
  .contact-detail{display:flex;flex-direction:column;align-items:center;justify-content:center;gap:2px;text-align:center;padding:12px 6px;border:1px solid var(--line);border-radius:var(--radius-sm);background:#ffffff06}
  .contact-detail small{font-size:.75rem;letter-spacing:.02em}
  .contact-detail a{margin:0;font-weight:700;color:var(--accent);min-height:28px;display:inline-flex;align-items:center}
  .contact-detail.place{grid-column:1/-1;padding:6px 0 0;border:0;background:none}
  .contact-detail.place small{display:none}
  .contact-detail.place .val{font-size:.875rem;font-weight:600}
}
/* v9.1 phones: footer — brand on top, then Company / Specialist / Talk to us in one row */
@media (max-width:560px){
  .site-footer .footer-top{grid-template-columns:repeat(3,minmax(0,1fr));gap:22px 12px;padding-block:32px 22px}
  .site-footer .footer-brand{grid-column:1/-1}
  .site-footer .footer-brand p{margin-top:10px;font-size:.875rem}
  .site-footer .footer-brand .footer-cta{margin-top:14px}
  .site-footer .footer-col h2{margin:0 0 8px;font-size:.6875rem;letter-spacing:.1em}
  .site-footer .footer-top ul{font-size:.8125rem;gap:0}
  .site-footer .footer-top li,.site-footer .footer-top li a,.site-footer .footer-top li span{min-height:30px}
  .site-footer .footer-bottom{font-size:.75rem;gap:6px;padding-block:16px 22px}
}
/* Home 03: service groups as a strip of four cells, matching the How-we-think steps */
.gstrip{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));border:1px solid var(--line);border-radius:var(--radius);overflow:hidden;background:#ffffff05}
.gcell{display:flex;flex-direction:column;min-width:0;padding:24px 20px;border-right:1px solid var(--line);color:inherit;transition:background .2s}
.gcell:last-child{border-right:0}
.gcell:hover,.gcell:focus-visible{background:#c6a0ff10}
.gnum{font-size:var(--fs-xs);color:var(--accent);font-variant-numeric:tabular-nums}
.gcell h3{font-size:var(--fs-h4);margin:20px 0 8px}
.gcell p{font-size:var(--fs-xs);color:var(--muted)}
.gcell .more{margin-top:auto;padding-top:14px;font-size:var(--fs-xs);font-weight:700;color:var(--accent)}
@media (max-width:800px){
  .gstrip{grid-template-columns:repeat(2,minmax(0,1fr))}
  .gcell:nth-child(2n){border-right:0}
  .gcell:nth-child(-n+2){border-bottom:1px solid var(--line)}
}
@media (max-width:560px){
  .gcell{padding:18px 16px}
  .gcell h3{margin:12px 0 0}
  .gcell p{display:none}
}
/* v9.1: no Menu button — the six links stay visible like desktop.
   Tablets: logo and links share one row. Phones: logo on top, links in one row beneath. */
@media (max-width:920px){
  .js .menu-toggle{display:none}
  .js .site-header nav{display:block}
  .js .nav-links{display:flex;position:static;flex-direction:row;align-items:center;gap:clamp(12px,2.4vw,22px);padding:0;background:none;border:0;box-shadow:none;max-height:none;overflow:visible}
  .js .nav-links li{border:0}
  .js .nav-links a:not(.button){display:inline-flex;min-height:44px;font-size:var(--fs-nav)}
  .js .nav-links a:not(.button)[aria-current="page"]:after{left:0;right:0;top:auto;bottom:6px;width:auto;height:2px}
}
@media (max-width:560px){
  :root{--header-h:96px}
  .nav{flex-wrap:wrap;min-height:0;gap:0;padding-top:10px}
  .brand{min-height:40px}
  .js .site-header nav,html:not(.js) .site-header nav{flex-basis:100%}
  .js .nav-links,html:not(.js) .nav-links{justify-content:space-between;gap:0;flex-wrap:nowrap;overflow-x:auto;scrollbar-width:none;margin-inline:-4px}
  .js .nav-links a:not(.button),html:not(.js) .nav-links a:not(.button){font-size:.875rem;min-height:44px;padding-inline:4px}
}
@media (max-width:374px){
  .js .nav-links a:not(.button),html:not(.js) .nav-links a:not(.button){font-size:.8125rem;padding-inline:2px}
}
@media (max-width:339px){
  .js .nav-links a:not(.button),html:not(.js) .nav-links a:not(.button){font-size:.75rem}
}
@media (max-width:560px){
  .site-footer .footer-top ul{gap:4px}
  .site-footer .footer-top li,.site-footer .footer-top li a,.site-footer .footer-top li span{min-height:30px;line-height:1.3}
  .site-footer .footer-top li a{padding-block:4px}
}
/* v10.1 phones: tighter, tidier blocks — two-up problem cards, compact Why and stat tiles, smaller section-head gaps */
@media (max-width:560px){
  .section-head{gap:10px;margin-bottom:18px}
  .section-head .eyebrow{margin-bottom:12px}
  .section-head>div>p{margin-top:10px}
  .section-head .actions{margin-top:14px}
  .section-head .actions .button{flex:0 0 auto;min-height:44px;padding:10px 18px;font-size:.875rem}
  .prob-grid{grid-template-columns:repeat(2,minmax(0,1fr));gap:10px}
  .prob-grid article{padding:16px 14px}
  .prob-grid h3{font-size:1rem;line-height:1.3;margin:0}
  .prob-grid+.actions{margin-top:16px}
  .why-grid{gap:10px}
  .why-card{padding:14px}
  .why-card .icon{width:34px;height:34px;margin-bottom:10px;border-radius:10px}
  .why-card .icon svg{width:18px;height:18px}
  .why-card h3{font-size:1rem;line-height:1.3}
  .stats{gap:10px;margin-bottom:10px}
  .stat{padding:14px}
  .stat .mtype{margin-bottom:6px}
  .stat strong{font-size:1.625rem}
  .stat-label{font-size:.875rem;line-height:1.35}
  .actions{gap:8px}
}
@media (max-width:560px){
  .prob-grid h3,.why-card h3,.gcell h3{text-wrap:pretty}
  .section-head>div+div>p:first-child{margin-top:0}
}
@media (max-width:560px){.why-card h3{text-wrap:balance}}
}
/* v12.1 home: services as an even grid of buttons — 3 columns × 5 rows on desktop (last cell: All services), 2 columns on tablets/phones */
.svc-strip{padding-block:clamp(2.25rem,1.8rem + 1.6vw,3.25rem)}
.compact-head{margin-bottom:22px}
.compact-head h2{margin:0}
.svc-pills{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:10px;margin:0;padding:0;list-style:none}
.svc-pills li{min-width:0}
.svc-pills a{display:flex;align-items:center;justify-content:space-between;gap:12px;height:100%;min-height:52px;padding:12px 18px;border:1px solid #c6a0ff2e;border-radius:14px;background:#ffffff07;color:var(--soft);font-size:var(--fs-nav);font-weight:600;line-height:1.3;transition:background .2s,border-color .2s,color .2s,box-shadow .2s,transform .2s}
.svc-pills .go{flex:none;color:var(--accent);opacity:.45;transform:translateX(-4px);transition:opacity .2s,transform .2s}
.svc-pills a:hover,.svc-pills a:focus-visible{background:#c6a0ff1f;border-color:var(--accent);color:#fff;box-shadow:0 0 0 1px #c6a0ff55,0 8px 26px #8b5cf62e;transform:translateY(-2px)}
.svc-pills a:hover .go,.svc-pills a:focus-visible .go{opacity:1;transform:none}
.svc-pills a:active{transform:none;background:#c6a0ff2b}
.svc-pills .all a{background:#c6a0ff14;border-color:#c6a0ff66;color:var(--accent-2)}
.svc-pills .all .go{opacity:1;transform:none}
@media (max-width:900px){.svc-pills{grid-template-columns:repeat(2,minmax(0,1fr))}.svc-pills .all{grid-column:1/-1}}
@media (max-width:560px){
  .compact-head{margin-bottom:14px}
  .svc-pills{gap:8px}
  .svc-pills a{min-height:48px;padding:10px 12px;gap:6px;font-size:.8125rem;border-radius:12px}
}
@media (prefers-reduced-motion:reduce){.svc-pills a,.svc-pills .go{transition:none}.svc-pills a:hover{transform:none}}
/* v12.1 contact box: evenly spaced details, location styled like the other items */
.contact-info{display:grid;gap:20px;align-content:center}
.contact-detail+.contact-detail{margin-top:0}
.contact-detail .val{display:block;margin-top:2px;font-size:clamp(1rem,.95rem + .3vw,1.125rem);color:var(--ink)}
.contact-detail .sub{display:block;margin-top:2px;font-size:var(--fs-xs);color:var(--muted)}
.contact .micro{text-wrap:pretty;max-width:46ch}
.contact .contact-grid>div:first-child>.actions{margin-top:22px}
@media (max-width:560px){
  .contact-info{gap:8px}
  .contact-detail .sub{font-size:.8125rem}
}
@media (max-width:560px){
  .svc-pills a{min-height:54px;padding:8px 12px;font-size:.8125rem}
  .svc-pills li:not(.all) .go{display:none}
  .svc-pills .all a{min-height:48px}
}
/* v12.1 tablets and phones in desktop mode (561–1080px): footer = brand row on top, then three link columns in one row */
@media (min-width:561px) and (max-width:1080px){
  .site-footer .footer-top{grid-template-columns:repeat(3,minmax(0,1fr));gap:26px 24px}
  .site-footer .footer-brand{grid-column:1/-1;display:flex;align-items:center;flex-wrap:wrap;gap:12px 28px;padding-bottom:24px;border-bottom:1px solid var(--line)}
  .site-footer .footer-brand p{margin:0;max-width:none;flex:1 1 260px}
  .site-footer .footer-brand .footer-cta{margin:0}
}
@media (min-width:561px) and (max-width:800px){
  .contact-info{grid-template-columns:repeat(2,minmax(0,1fr));gap:20px 24px}
}
/* phones: footer link columns line up row by row */
@media (max-width:560px){
  .site-footer .footer-top ul{gap:0}
  .site-footer .footer-top li{height:34px;min-height:0}
  .site-footer .footer-top li a,.site-footer .footer-top li span{min-height:0;padding-block:0;white-space:nowrap;line-height:1.2}
  .site-footer .footer-brand p{max-width:none}
  .site-footer .footer-bottom{gap:4px}
}
/* Services: "What's included" fold — always open (summary hidden) above phones */
.svc-more{display:contents}
.svc-more>summary{display:none}
@media (max-width:560px){
  .svc-more{display:block;margin-top:4px;border-top:1px solid var(--line)}
  .svc-more>summary{display:flex;align-items:center;justify-content:space-between;min-height:48px;cursor:pointer;list-style:none;font-size:.875rem;font-weight:700;color:var(--accent-2)}
  .svc-more>summary::-webkit-details-marker{display:none}
  .svc-more>summary::after{content:'+';display:grid;place-items:center;width:26px;height:26px;border-radius:50%;border:1px solid #c6a0ff55;color:var(--accent);font-size:1rem;transition:transform .2s}
  .svc-more[open]>summary::after{transform:rotate(45deg)}
  .svc .overview .actions{margin-top:14px}
  .svc .overview .actions .button{min-height:44px;font-size:.875rem}
  /* Contact page: four actions as 2 full + 2 half, details as a clean list */
  .contact-hero .actions{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:8px}
  .contact-hero .actions .button{width:100%;min-height:46px;padding-inline:10px;font-size:.875rem}
  .contact-hero .actions .button:nth-child(-n+2){grid-column:1/-1}
  .contact-hero .contact-info{display:block}
  .contact-hero .contact-detail{display:block;text-align:left;padding:12px 0;border:0;border-bottom:1px solid var(--line);border-radius:0;background:none}
  .contact-hero .contact-detail:last-child{border-bottom:0}
  .contact-hero .contact-detail small{display:block;font-size:.75rem}
  .contact-hero .contact-detail a{display:inline;font-size:1rem;font-weight:600;color:var(--ink);min-height:0}
  .contact-hero .contact-detail.place .val{font-size:1rem}
}
/* tablets (561–1080px): contact box stacks, details sit 2×2 so long emails never break */
@media (min-width:561px) and (max-width:1080px){
  .contact .contact-grid{grid-template-columns:1fr}
  .contact-info{padding-left:0;border-left:0;border-top:1px solid var(--line);padding-top:24px;grid-template-columns:repeat(2,minmax(0,1fr));gap:20px 24px}
  .contact-detail a{overflow-wrap:normal}
}