BLUEBERRY AD
About Blueberry Ad

The person who pitches is the person who plans.

Blueberry Ad is an independent, senior-led media strategy agency in Kuala Lumpur, founded by Juhin Narasimalu. New agency. Established experience.An independent, senior-led media strategy agency, founded by Juhin Narasimalu.

Juhin Narasimalu, founder of Blueberry Ad
Your strategic partner

Juhin Narasimalu

Founder · Media Strategist

Every engagement is led directly by Juhin. Not handed to junior planners after the pitch.Every engagement is led by Juhin.

Connect with Juhin on LinkedIn ↗juhin.narasimalu@blueberryad.com
01 / Career background

Sat on both sides of the table.

Juhin has worked on both sides of the media relationship: at agencies, turning briefs into plans and plans into campaigns, and on the client side, where a media plan has to prove what it does for the business.Juhin has worked at agencies and on the client side.

That is the perspective Blueberry Ad is built on. We know what a brief looks like from the agency, and what a media plan has to prove to the business.So we know what a brief needs, and what a plan must prove.

Agency-side

Agency-side at OMD, OpenMind (Nestlé) and Trapper Media Group, most recently as Integrated Planning Manager (ASEAN).

Client-side

Client-side at Hyundai Motor Group (Kia APAC), seeing media from the side that sets the brief, owns the budget and answers for the results.Client-side at Hyundai Motor Group (Kia APAC).

ASEAN & APAC

Across agency and client-side roles, Juhin has planned campaigns and supported brands across Malaysia, Singapore, Thailand, Indonesia, the Philippines, Brunei, China, Hong Kong and Australia.Juhin has planned campaigns across these nine markets.

  • Malaysia
  • Singapore
  • Thailand
  • Indonesia
  • Philippines
  • Brunei
  • China
  • Hong Kong
  • Australia
Why Blueberry Ad

Independent. Senior‑led. Business‑first.

Most agencies start with media. We start with your business, then give every channel a clear job.We start with your business, not media.

No marketing knowledge needed

We explain everything in plain language. You make the calls.

Start small, grow from there

Begin with one service and add more when you see it working.

Every ringgit has a job

You'll know where your money goes, and why.

One person to call

You deal with Juhin directly, not a chain of account managers.

Experience behind the thinking

Brands from previous roles.

Agency and client-side experience across FMCG, automotive, aviation, entertainment and retail.

Full experience
  • Nestlé Ice CreamFMCG
  • KITKATFMCG
  • Kimberly-ClarkFMCG
  • Mercedes-BenzAutomotive
  • KiaAutomotive
  • Malaysia Aviation GroupAviation
  • QantasAviation
  • Sony PicturesEntertainment
  • Baskin-RobbinsRetail

Brands Juhin managed or planned for in previous agency and client-side roles (including regional work at OMD). These are not Blueberry Ad clients. Trademarks belong to their owners.From Juhin's previous roles, incl. regional work at OMD. Not Blueberry Ad clients.

02 / Founder philosophy

Business first. Everything follows.

Your customer doesn't see channels. They see one brand. The way we work comes from a few beliefs we hold to on every engagement.A few beliefs we hold to on every engagement.

Media delivers the strategy. It isn't the strategy.

We start with what the business needs to grow, then decide what media has to do. Not the other way round.Business needs first, then media.

Every channel has a job.

We connect the journey, give each channel a clear role, and measure what matters to your business.Every channel gets a clear role and a measure.

Senior time where it counts.

Juhin leads every engagement, with a small team working directly with him. The thinking you are sold is the thinking you get.Juhin leads every engagement, with a small team.

Clarity over activity.

The challenge is rarely a lack of activity. More often, it is a lack of clarity.The problem is rarely activity. It's clarity.

03 / AI + human judgment

Same senior judgment. A different clock.

AI takes on the preparation. More of your time with us goes into senior judgment and decisions, not hours of assembly.AI does the prep. Our time goes into judgment.

Faster market analysis

Category, competitor and audience groundwork done sooner, so we get to the insight faster.Faster groundwork, faster insight.

Faster reporting

Data assembled automatically. Our time goes into what it means and what to do next.Data gathered fast. We focus on what it means.

Faster scenario planning

Test budget splits and channel mixes before you commit.Test budget splits first.

A leaner model

Lower overhead than a traditional agency team, with senior time where it counts.Lower overhead, more senior time.

AI drafts. We decide.

04 / Where to next

See how we can help.

Explore the services, the experience behind them, or start with a direct conversation. No formal brief required.Explore our services, or just start a conversation.

Our services Experience
Let's find your next move

Bring us the business problem.

Tell us what you're trying to grow, change or understand. Start with a 15-minute clarity call with Juhin.Start with a 15-minute call with Juhin.

Let's talk on WhatsApp ↗All contact options

No obligation. No formal brief required. Rough ideas are welcome.

General enquiriesEnquirieshello@blueberryad.comEmail
Direct founder contactFounderjuhin.narasimalu@blueberryad.comEmail
Mobile+60 16-243 2405Call
LocationMalaysiaServing Malaysia, ASEAN & APAC