BLUEBERRY ADFMCG
Frequent, fast choices. Reach, timing and being present close to the moment of purchase have to work together.Fast choices. Be there near the purchase.
Brand experienceNestlé Ice Cream · KITKAT · Kimberly-Clark
Experience behind the thinking
Sat on both sides of the table.
Agency and client-side experience. We know what a brief looks like from the agency, and what a media plan has to prove to the business.Agency and client-side experience. We know both sides of a brief.
01 / Industries
Categories we know from the inside.
Our experience runs deepest in FMCG, automotive, aviation, retail and entertainment. Each category asks something different of a media plan.Each category asks something different of a plan.
Automotive
Long, considered journeys. Media has to build the brand and support the sale over months, not days.Long journeys. Build the brand and the sale.
Brand experienceMercedes-Benz · Kia
Aviation
Demand that moves with seasons, routes and price. Plans need to respond quickly while protecting the brand.Demand moves with season and price.
Brand experienceMalaysia Aviation Group · Qantas
Entertainment
Short release windows. Awareness has to peak at the right moment, then turn into a decision.Short windows. Peak at the right moment.
Brand experienceSony Pictures
Retail
Occasions and footfall. Local relevance and timing matter as much as reach.Occasions, footfall and local timing.
Brand experienceBaskin-Robbins
Selected experience from previous agency and professional roles. These are not Blueberry Ad client engagements. Confidential information excluded.Previous roles. Not Blueberry Ad client work.
Brand experience
Brands from previous roles.
Brands Juhin planned for or managed at agencies and on the client side, before Blueberry Ad.Brands from Juhin's previous roles.
- Nestlé Ice CreamFMCG
- KITKATFMCG
- Kimberly-ClarkFMCG
- Mercedes-BenzAutomotive
- KiaAutomotive
- Malaysia Aviation GroupAviation
- QantasAviation
- Sony PicturesEntertainment
- Baskin-RobbinsRetail
Brands Juhin managed or planned for in previous agency and client-side roles (including regional work at OMD). These are not Blueberry Ad clients. Trademarks belong to their owners.From Juhin's previous roles, incl. regional work at OMD. Not Blueberry Ad clients.
02 / Agency and client-side
Two views of the same plan.
Most planners only ever see one side. Seeing both is what lets us plan for the agency's reality and the business's expectations at the same time.Most planners see one side. Juhin has worked on both.
Agency-side
OMD · OpenMind (Nestlé) · Trapper Media Group
Most recently as Integrated Planning Manager (ASEAN). How briefs become plans, and how plans become campaigns in market.Most recently Integrated Planning Manager (ASEAN).
Client-side
Hyundai Motor Group (Kia APAC)
The side that sets the brief, owns the budget and needs the plan to prove what it does for the business.The side that sets the brief and owns the budget.
03 / Markets
Nine markets. One regional view.
Across agency and client-side roles, Juhin has planned campaigns and supported brands across Malaysia, Singapore, Thailand, Indonesia, the Philippines, Brunei, China, Hong Kong and Australia.Juhin has planned campaigns across these nine markets.
- Malaysia
- Singapore
- Thailand
- Indonesia
- Philippines
- Brunei
- China
- Hong Kong
- Australia
Planning across more than one market? One strategy isn't enough. Five disconnected strategies aren't either.Planning across more than one market?
ASEAN media planning →Let's find your next move
Bring us the business problem.
Tell us what you're trying to grow, change or understand. Start with a 15-minute clarity call with Juhin.Start with a 15-minute call with Juhin.
No obligation. No formal brief required. Rough ideas are welcome.
Mobile+60 16-243 2405Call
LocationMalaysiaServing Malaysia, ASEAN & APAC