BLUEBERRY ADMarket prioritisation
Which markets matter most, and how audiences differ between them.
Regional planning · ASEAN & APAC
ASEAN media planning. One strategy, market by market.
We develop one regional strategy with media plans adapted to each market across ASEAN and APAC. Led from Kuala Lumpur by a planner who has planned across 9 markets in ASEAN, Greater China and Australia.One regional strategy, adapted for each market across ASEAN and APAC.
Speak directly with Juhin. No formal brief required.
01 / The regional problem
One strategy isn't enough. Five disconnected ones aren't either.
Regional growth needs coordination. A single plan copied across markets ignores real differences in audiences, channels and timing. Separate plans for every market lose the shared direction, and make budgets impossible to compare.A copied plan ignores local differences. Separate plans lose direction.
BeforeAfter
A separate plan in every marketOne regional direction, adapted locally
Channels working in silosA clear job for every channel, in every market
Conflicting metricsOne set of measures the whole team reads
Hard-to-defend budgetsMarket priorities and budgets you can compare side by side
02 / Markets
Nine markets. One regional view.
Across agency and client-side roles, including as Integrated Planning Manager (ASEAN) and client-side at Hyundai Motor Group (Kia APAC), Juhin has planned campaigns and supported brands across these markets.Juhin has planned campaigns across these markets.
- Malaysia
- Singapore
- Thailand
- Indonesia
- Philippines
- Brunei
- China
- Hong Kong
- Australia
03 / What's included
Shared direction. Local plans.
We agree the regional priorities, deliverables and scope before work begins, then plan each market for its own audiences, channels and timing.Regional priorities first, then a plan for each market.
Local channels & messages
Local channel selection and message adaptations for each market.
Regional coordination
Regional budget and campaign coordination, so markets move together.
You receive a regional media plan with market-specific priorities, budgets and timing.You receive a regional plan with market budgets and timing.
The experience behind it →04 / How we plan
Business first. In every market.
The same six questions shape the regional strategy and each market plan beneath it.Six questions shape every market plan.
01
Business
What are we growing?
02
Audience
Who must we win, and why?
03
Journey
What moves them towards choice?
04
Channel roles
What job does each channel do?
05
Investment
Where does each ringgit work hardest?
06
Proof
How will we know it worked?
The customer journeyNoticed → Considered → Chosen → KeptOne connected plan.
05 / Questions
Good questions. Clear answers.
Do you work with in-house teams?
Yes. We work alongside them, or as their senior strategy and planning support.
Existing agencies or suppliers?
Yes. We can review, advise or work alongside them.
Malaysia and other ASEAN markets?
Yes. Based in Malaysia, with planning experience across Malaysia, Singapore, Thailand, Indonesia, the Philippines, Brunei, China, Hong Kong and Australia.
How does it begin?
With a direct conversation by call, WhatsApp, email or a meeting in person or online. No formal brief required.
Let's find your next move
Bring us the business problem.
Tell us what you're trying to grow, change or understand. Start with a 15-minute clarity call with Juhin.Start with a 15-minute call with Juhin.
No obligation. No formal brief required. Rough ideas are welcome.
Mobile+60 16-243 2405Call
LocationMalaysiaServing Malaysia, ASEAN & APAC