BLUEBERRY ADMarketing is busy. Growth is slow.
You have campaigns, agencies and reports. You don't have a clear view of what is actually driving growth.Lots of activity. No clear view of what drives growth.
Our services
What we can do for your brand.
Media planning and buying, digital, TV, radio, print, outdoor and streaming TV advertising, social media, content, influencers, websites, e-commerce, campaign management, reporting and advice. Start with one, or connect them in one plan.Media, content, websites and reporting. Start with one, or connect them in one plan.
Problems we solve
Sound familiar?
We help you turn these challenges into clear next steps.We turn these into clear next steps.
Your channels aren’t working together.
Social says it's winning. Search says it's winning. Media says it's winning. Nobody can explain total business impact.Every channel says it's winning. Nobody can show total impact.
Reports need clearer next steps.
You get dashboards. You don't get decisions.
Regional campaigns need coordination.
One strategy isn't enough. Five disconnected strategies aren't either.One direction, adapted for each market.
01 / Get set up
Look the part before you spend on ads.
01
Website design & development
We design and build websites that explain what you do clearly and make it easy to get in touch.Websites that explain what you do and make contact easy.
Built to load fast on phones, to be found on Google, and to work with your ads and social media from day one.
What's included
Deliverables
- Site structure, copy and design
- Mobile-friendly build and launch
- Search basics, analytics and WhatsApp or contact set-up
Benefits
- A site that turns visits into enquiries
- Easy for customers to find you and reach you
- Ready to measure from launch
You receive
A live website set up with analytics, search basics and the contact options you need.
02
E-commerce setup
We set up your online store, on your own website or on marketplaces, ready to take orders.Your online store, on your website or marketplaces.
From product listings to payments and delivery, everything is connected to your ads, social media and reporting from day one.
What's included
Deliverables
- Online store set-up on your website or on marketplaces such as Shopee, Lazada and TikTok ShopStore set-up on your website, Shopee, Lazada or TikTok Shop
- Product listings, photos and descriptions
- Payment, delivery and order tracking set-up
Benefits
- Start selling online without the guesswork
- Store, ads and social media working together
- Sales you can track back to each channel
You receive
A live online store with listings, payments and delivery set up, and the tracking you need.
03
Social media management
We set up and run your social media, or guide your team to run it well themselves.We run your social media, or coach your team.
Choose full management, or coaching and a simple plan your team can follow. Either way, every platform has a clear job.
What's included
Deliverables
- Account and business profile set-up
- Monthly content calendar and posting
- Community replies, or guidance and coaching for your team
Benefits
- An active, consistent presence without the guesswork
- Platforms chosen for your audience, not every platform at once
- Your team learns what works as you go
You receive
Set-up accounts, a monthly plan, managed posting or team guidance, and a short monthly summary.
04
Startup brand & media kit
For new businesses: the brand, the deck and the first media plan you need to launch.Brand, deck and first media plan for new businesses.
One package to get a new company ready for customers, partners and media, without hiring a full team.
What's included
Deliverables
- Brand basics: logo, colours and tone of voice
- Brand or business deck for partners and media
- A first media plan and launch campaign
Benefits
- Launch with a clear, consistent story
- One partner instead of several suppliers
- A plan sized to a starting budget
You receive
A starter brand toolkit, a presentation deck and a launch media plan.
02 / Get content
Posts, videos, ads and creators made for each platform.
05
Content creation & design
We create the posts, videos, ads and brand look your channels need.Posts, videos, ads and a brand look for every channel.
Content is shaped by the job each channel has in the plan, so what runs fits where it runs. From a first logo to a full campaign, it all looks like the same business.
What's included
Deliverables
- Copywriting, social posts and digital ad assets
- Logo, brand look and ready-to-use templates
- Adaptations for each channel and format
Benefits
- One consistent brand on every channel
- Assets made for each format, not stretched everywhere
- Production needs and costs agreed before work begins
You receive
Content, design and brand assets agreed in your scope. Larger productions are handled with specialist partners.
06
Influencer marketing
We find and manage creators who fit your brand, chosen for fit and audience, not follower count.Creators chosen for fit and audience, not followers.
Every creator gets a clear brief and a clear job in the plan, and nothing goes live without your approval.
What's included
Deliverables
- Creator search and vetting
- Briefs, agreements and content approvals
- Tracking of posts, reach and results
Benefits
- Content that feels native to each platform
- Creators matched to your customers
- Clear approvals before anything goes live
You receive
A creator shortlist, a managed campaign and a results summary.
03 / Get seen
Reach the right people, on the right channels.
07
Media planning & buying
We build a media plan around your goals, audience and budget, then buy it.We plan your media around your goals, then buy it.
Before any channel is chosen, we agree what the business needs to grow, who has to be won and what success will look like. Every channel gets a clear job and every ringgit a reason.
What's included
Deliverables
- Audience research and customer journey mapping
- Channel selection, timing and budget allocation
- Media negotiation and bookings
Benefits
- Budget goes where it works hardest, not where it went last year
- Leadership can see why money is going where it is going
- Success is defined before launch, not argued about afterwards
You receive
A media plan showing channels, budget, timing and measures of success, booked and ready to run.
08
Digital advertising
We plan and run ads on search, social, YouTube and programmatic, built around what you need customers to do.Search, social, YouTube and programmatic ads.
Each platform gets a clear role in the journey, and budgets move to what is working while campaigns are live.
What's included
Deliverables
- Google Search and YouTube ads
- Meta, TikTok and LinkedIn ads
- Programmatic display and video
Benefits
- Ads aimed at the people most likely to buy
- Budgets moved to what works while campaigns run
- One view of results across platforms
You receive
Ad set-up, targeting, creative specifications, ongoing management and reporting.
09
TV, radio, print & outdoor advertising
We plan and buy traditional media where it still reaches your customers best.Traditional media, where it still works best.
For launches and big moments, broadcast, print and outdoor still deliver mass reach. We plan them alongside digital, so every channel works as one plan.
What's included
Deliverables
- TV and radio planning and buying
- Newspaper and magazine placements
- Outdoor and digital outdoor: billboards, transit and malls
Benefits
- Mass reach for launches and big moments
- Traditional and digital working as one plan
- Placements negotiated and checked for you
You receive
A media schedule, bookings and placement checks.
10
Streaming TV advertising
We place ads on streaming TV and video-on-demand services, reaching viewers who have moved away from broadcast.Ads on streaming TV, where viewers have moved.
Pay-TV households in Malaysia fell from 77.0% in 2023 to 67.1% in 2024 (DOSM). Streaming lets you reach those viewers with TV-quality ads and digital targeting.
What's included
Deliverables
- Streaming and connected-TV ad planning
- Video ad specifications and placement
- Audience targeting and frequency control
Benefits
- Reach viewers who no longer watch broadcast TV
- TV-quality impact with digital targeting
- Clear reporting on views and completion
You receive
A streaming TV plan, bookings and reporting on views and completion.
11
Campaign management
We set up and run your campaigns day to day, across every channel in your plan.We run your campaigns day to day.
The person who built the plan stays close to how it runs, so nothing gets lost between strategy and execution.
What's included
Deliverables
- Campaign set-up and trafficking
- Vendor and platform coordination
- Day-to-day monitoring and changes
Benefits
- Fewer handovers between strategy and execution
- Vendors coordinated in one place, so your team isn't chasing them
- Issues caught early, while campaigns are live
You receive
Campaign set-up, vendor coordination and ongoing campaign management.
12
Regional campaign planning
We develop one regional strategy with campaigns adapted to each market across ASEAN, Greater China and Australia.One regional strategy, adapted for each market.
One strategy isn't enough. Five disconnected strategies aren't either. We keep the regional direction shared and let each market plan for its own audiences, channels and timing.
What's included
Deliverables
- Market prioritisation and audience differences
- Local channel selection and message adaptations
- Regional budget and campaign coordination
Benefits
- A shared regional direction with room for local differences
- Market priorities and budgets you can compare side by side
- Planning experience across 9 markets in Asia Pacific
You receive
A regional campaign plan with market-specific priorities, budgets and timing.
04 / Know what's working
Simple reports, clear next steps and honest advice.
13
Performance reporting & optimisation
We track campaign performance and recommend changes to improve how your media budget works.We track results and recommend what to change.
Every read-out ends with a recommendation. You get decisions, not just dashboards.
What's included
Deliverables
- Campaign monitoring against agreed KPIs
- Budget and channel optimisation
- Performance reports and clear next steps
Benefits
- One set of measures the whole team reads
- Faster, evidence-based budget decisions while campaigns are still live
- Stronger business cases for future investment
You receive
A measurement plan, performance read-outs and practical recommendations.
14
Media audits & marketing advice
We independently review existing activity and give senior marketing and planning advice to brands and agencies.Independent reviews and senior marketing advice.
An outside view from someone who has sat on both sides of the table. We can review, advise or work alongside your existing agencies and suppliers, including on pitches.
What's included
Deliverables
- Media spend and channel reviews
- Campaign and agency performance reviews
- Marketing strategy advice and pitch planning
Benefits
- A clear read on where budget is working, and where it isn't
- A prioritised action list, not a long report
- Senior support without adding headcount
You receive
Clear findings, a prioritised action list and planning support tailored to your brief.
A clear scope from the start. We agree the channels, deliverables, timings and fees before work begins. Creative and production support are scoped to your requirements.A clear scope from the start. Channels, deliverables, timings and fees agreed upfront.
Discuss the services you need ↗02 / What changes
Most agencies start with media. We start with the business.
Here is what that looks like once we are working together.
BeforeAfter
Unclear prioritiesOne connected growth plan
Channels working in silosA clear job for every channel
Conflicting metricsOne set of measures the whole team reads
Reactive budget movesFaster, evidence-based decisions
Hard-to-defend budgetsStronger business cases for investment
03 / Ways to work together
The right support. For where you are.
A focused project or an ongoing partnership. We agree the priorities, deliverables and scope before work begins.A focused project or an ongoing partnership.
Project
A defined campaign, launch or strategic challenge.
Discuss project support →Retainer
Ongoing senior strategy, planning and optimisation.
Discuss retainer support →Audit
An independent review of a strategy, campaign or investment.
Discuss audit support →Pitch support
Senior strategy and planning for a specific pitch.
Discuss pitch support →04 / Example engagement
What clarity looks like in practice.
An illustrative example of how we approach a common multi-channel marketing challenge.An illustrative example.
Business problem
A regional marketing team was investing across social, search, programmatic and influencer activity.A regional team was spending across many channels.
Each channel reported positive results. Every report looked healthy.Every channel report looked healthy.
Yet leadership still could not clearly see what was driving business growth or where the next ringgit should go.Leadership still couldn't see what drove growth.
Our approach
We stepped back from the media schedule and started with the business objective.We started with the business objective.
- Identified the audiences that mattered most
- Mapped the customer journey
- Clarified the role of each channel
- Identified duplication and gaps
- Rebuilt the measurement framework
The result was one connected strategy rather than separate channel plans.One connected strategy, not separate plans.
What changed
The team moved from multiple channel reports to one connected view of performance.One connected view of performance.
Channel responsibilities became clearer. Reporting became easier to act on. Budget decisions became faster and more confident. Investment priorities aligned more closely with business objectives.Clearer channel roles, easier reporting, faster budget decisions.
The challenge is rarely a lack of activity. More often, it is a lack of clarity.The problem is rarely activity. It's clarity.
Illustrative example based on the types of challenges we help solve. Not a specific client engagement or claim of results.Illustrative only. Not a client engagement or result.
Let's find your next move
Bring us the business problem.
Tell us what you're trying to grow, change or understand. Start with a 15-minute clarity call with Juhin.Start with a 15-minute call with Juhin.
No obligation. No formal brief required. Rough ideas are welcome.
Mobile+60 16-243 2405Call
LocationMalaysiaServing Malaysia, ASEAN & APAC